Infographic

Document / Web Design

Document Design: Purpose

  1. To make a good impression on readers
  2. Help readers understand how to access information (ex: well placed tabs)
  3. Help readers find, understand, remember the information they need

Based on Information Processing

Design Principles: PARC:

  1. P roximity - things close together have a relationship and are grouped together in one unit
  2. A lignment - using horizontal and vertical alignment to distinguish
  3. R epitition - Repeating aspects of the design so they become familiar and create an organized way to understand and process information
  4. C ontrast - helps create distinction (bold, different fonts, dark background -> light text)

Visual Rhetoric < Visual Literacy

Ethos

Pathos

Logos

Font