Infographic

Document / Web Design

Document Design: Purpose

1. To make a good impression on readers
2. Help readers understand how to access information (ex: well placed tabs)
3. Help readers find, understand, remember the information they need

Based on Information Processing

• Chunking - Breaking down a concept into information or smaller units (paragraphing, formatted address/credit card number)
• Queueing - Vertical/horizontal alignment, Creating visual distinctions
• Filtering - Make things bold or bigger, Using visual patterns to distinguish types of information (headers vs content)

Design Principles: PARC:

1. P roximity - things close together have a relationship and are grouped together in one unit
2. A lignment - using horizontal and vertical alignment to distinguish
3. R epitition - Repeating aspects of the design so they become familiar and create an organized way to understand and process information
4. C ontrast - helps create distinction (bold, different fonts, dark background -> light text)

Visual Rhetoric < Visual Literacy

• Audience and purpose
• Thinking about when we use images as an argument
• Using visual arrangement ti shape how we think about things on a page
• Using visual thinking and learning to our advantage

Ethos

• What constitutes polished and professional

Pathos

• Professional colors, fonts

Logos

• Changing how someone arrives at information

Font

• Types faces have distinct personas
• Fonts should be chosen with audience and purpose in mind
• Considerations: emphasis, kinds of information, sustained readability
• Types
  • Serif and Sans-serif
  • Differences in characters
  • Warm vs cool colors